Avatar Hotel, Hilton Tapestry Collection
Art Curation & Design
A full hotel remodel of this hotel, fromselecting furnishing, fixtures and finishes to custom commissions and art curation. This hotel design is curated with art inspired by a retro theme which combines nostalgic design elements with unique local art to create a playful experience and cheerful vibe. We aimed to capture the essence of a bygone era while highlighting the local culture and artistic talent of the area.
Artists: Benjamin Henderson, Brijean, Erin McCluskey Wheeler, Linda Fahey, Katie Gong, Jean B. Smith, Jenny Phillips, Kelly Carámbula, Hayley Sheldon, Josie Iselin, Rob Delamater, Laura Naples, Candice Luter, Poppy Dodge
Image by Miguel Ozuna
Exterior Mural
We began the design of a breathtaking four-story mural to serve as a bold proclamation of our presence along the Great America Parkway corridor. With a background in graphic design, sign painting and branding work, Ben Henderson sees his art as a way for a business to express what they are trying to say to the community. This rebrand for Avatar Hotel begins with this mural and embedded logo sign hand painted on the front of the building. Ben incorporated the vibe and style of our hotel design elements along with inspiration from Erin Wheeler’s collage piece commissioned for the lobby of the hotel, which channels the excitement and retro vibes of the area. Ben elegantly contributes to the synergy between Erin’s artwork and our recently chosen design elements for the overall project.
Images by Miguel Ozuna
Hotel Art Curation
This hotel design is curated with art inspired by a retro theme which combines nostalgic design elements with unique local art to create a playful experience and cheerful vibe. We aimed to capture the essence of a bygone era while highlighting the local culture and artistic talent of the area.
Design
Our plan was simple yet ambitious: transform this hidden gem. It all started with the white slub bricks on the existing building, we added cantilevered roof lines, airy breeze block walls, gallons of bright white paint and fresh landscape to breath new life into the setting. The vibe here is a blend of carefree fun and modern excitement, where retro charm meets the vibrant energy of travel. Inside, our vision was to create an atmosphere with a blend of welcoming charm and distinctive flair. Authenticity was key, which is why we proudly showcase local artwork alongside our selected textures of rattan, woven fabrics, handcrafted tiles and light woods, capturing the essence of California modernity.
Brand Identity Curation
The Avatar Hotel is a canvas for your imagination. A place where the past and present converge in a whirlwind of vibrant hues, cheerful vibes, and warm hospitality.